About Us

Helping you turn exits into loyal stays

Churn silently kills 90% of SaaS businesses. Yet, only 10% have effective prevention strategies. We’re here to change that.

Because churn shouldn’t be a black box

We’ve seen how churn silently kills SaaS growth. It’s rarely owned by one team, yet it affects every metric that matters: Retention, LTV, CAC payback, even valuation. Most teams don’t truly know why customers leave, or how to stop it. Feedback is vague. Recovery is manual. And churn analysis sits buried in spreadsheets no one checks. That’s why we started Staysignal. 

Our vision

A world where no SaaS business loses growth to preventable churn.

Our mission

To give SaaS teams the clarity, automation, and control they need to predict, prevent, and reverse churn, without relying on guesswork or manual processes.

Built by SaaS scalers, for SaaS scalers

We’ve scaled, sold, and saved 10+ SaaS businesses. Now we’re building the tool we wish we had.

Tom van den Heuvel
Tom van den Heuvel

Founder & CEO

Built Sendcloud from 0 to $50M ARR, led $150M in funding (SoftBank, L Catterton). Founded and exited 7-figure startup Dealify. Scaled wetracked.io’s customer acquisition 3x. 12 years experience scaling SaaS businesses.

Matthew Turley
Matthew Turley

Senior Developer

20+ years in web development and product engineering. Built and scaled platforms across industries. Expert in modern frameworks and architecture. Worked with Blackbaud, Blue Water Media, and other high-demand tech projects.

18

Average Churn Reduction

3

Customers Recovered

870

Revenue Recovered

60

ARR Scaled

Stop Churn Before It’s Too Late

Recover lost customers, save revenue, and build a stronger SaaS business in just 15 minutes

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Refreshes: Jun 1, 2025